10 Factors To Know About Marketing Content Planner You Didn't Learn In School
the content marketing of a Marketing Content Planner
Content planners are responsible for defining a vision for content creation, publication and distribution. They are also accountable for evaluating and tracking the effectiveness of their strategy.
This kind of content teaches the audience about the company's products and services. It also helps the audience to solve problems and meet their requirements.
A marketing content planner is a spreadsheet or it could be a third-party software. The difference is in how you make use of it.
1. Determine Your Goals
The famous quote, often credited to Benjamin Franklin although perhaps never spoken by him, holds the truth: "If you fail to plan, you plan to fail." The structure, efficiency of workflow and clear communication are essential to transform a strategic plan into a highly efficient content marketing engine.
The process of identifying your goals is among the most important steps in this process. You can start with high-level business goals or employ the SMART framework to make them more specific and attainable. It's also a good opportunity to look over your current goals for content to ensure they're still in alignment with your current strategy.
Understanding your goals will allow you track the performance of each piece of content. This will help you determine what is working and what needs to be improved, allowing you make the necessary adjustments and improve your overall performance. This will ensure that you reach your overall objectives, and provide high-quality content to your customers.
2. Identify Your Audience
Knowing your audience can enable you to create content that is relevant, effective and engaging. This can be done by conducting research to identify the characteristics of your ideal customers personas. This can be done through surveys, data analysis, and other methods for gathering data about your customers.
Using the results of this study and the results of this research, you can determine the kinds of content that will be most effective for your business. This could include anything from blog posts and social media posts to webinars and podcasts. Once you've determined which formats are most effective then you can begin creating your strategy for content.
A tool for content planning will assist you in keeping track of marketing goals and make sure that the right people work on the appropriate projects. It can also improve productivity by allowing teams to focus on the most important things and staying clear of distractions. CopyPress provides a free Content Analysis Report that you can download right now.
3. Identify Your Ideal Platforms
When creating digital content, you need to make it a perfect fit for the ideal platform. Instagram users are seeking visually appealing content, while TikTok viewers enjoy short, trendy videos. You can discover the preferred platforms of your target audience through conducting market research.
An effective marketing content planner will take into account all the steps required to turn your ideas into a completed asset. It will provide a framework for how to meet your goals and ensure that everyone on your team is on the same level.
Content planning tools such as Monday and Kapost aid you in this. They let you create tasks and assign them to others, collaborate, and track their progress through a single dashboard. There are also more sophisticated tools, like Wrike, that offer drop-down menus, an actionable table such as a message board and a general project timeline. Both provide a free version as well as more extensive subscriptions if your team requires more advanced features.
4. Identify Your Content Types
A content planner is a great tool for anyone, whether you're an influencer on your own or a team of marketers in a large company. It helps to keep you organized and ensures everyone is on the same level. It's also a great tool to manage content for longer lead-time projects like quarterly or annual campaigns.
A good content plan can help you identify the kinds of content that need to be produced and the best way to get them executed. This includes determining what format your content should be, such as blog posts, infographics, case studies, podcasts, or social media press releases. This should include a timeline of when these pieces are to be produced and published.
You should also keep track of the metrics that are relevant to your content marketing goals like engagement and traffic. This will let you analyze your results and make necessary adjustments. Using a tool like Ahrefs can help you determine what's working and what's not. It can also provide you with insights into the performance of your competitors.
5. Determine the goals of your content
If you set clear goals for your content this will assist your team to remain on track to reach their goals. Clear goals will help you meet your content marketing goals whether it's to boost the number of visitors to your blog by updating posts or increase customer retention by organizing webinars.
A good content planner will assist you in defining your goals by creating an organized workflow and allowing collaboration. It could also include tools like image-generation software prompts for text-to-image, and social management apps to make the process easier.
In addition to setting goals and creating an expected workflow, a marketing content planner can also help you identify your key performance indicators (KPIs). This will allow you to monitor your content's effectiveness and make adjustments to improve your campaign. Some examples of metrics that can be measured include bounce rate, website traffic and social media shares and newsletter sign-ups. These metrics should all be tracked throughout the duration of your content's lifecycle including production, publication and distribution.
6. Identify Your Resources
A great content strategy won't be effective when you don't have the resources to implement it. When planning, ensure that you have enough money to accomplish the tasks you've outlined. This could include salary or team payments, production costs for web space and materials and paid marketing strategies.
Once you have a budget, you can begin assigning responsibilities for each task. For instance, you may want to assign keyword research and copywriting, editing and design to different members of your team. Alternately, Sprout can be used to automate the process of scheduling content across different platforms.
You can connect your social media accounts with the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The tools of Sprout for scheduling comprise an image library that simplifies the management of assets and helps save time in the creation process.
7. Determine your Key Performance Indicators
It's crucial to make your marketing efforts worthwhile if you're planning to spend a lot time creating content. The right way to identify and track the performance indicators will help you determine the effectiveness of your content and increase your results over time.
For instance the number of repeat customers is a typical KPI used by content marketers. This metric can be used to determine how well your content converts customers and to pinpoint areas to improve your future campaigns.
It is also important to identify the types of content you'd like develop based on your goals and audience. This could be blog posts videos, infographics, or posts on social media. Once you have identified the various formats for your content you need to create a plan for each that includes frequency and distribution. This will ensure that your content is noticed by the right people at the best times.
8. Find out the tracking methods you are using
A marketing content plan is an essential tool for any company looking to improve their marketing efforts. It helps you keep track of your goals, audience, and resources while allowing you to see how effective your strategy is over time.
A social media calendar can help you plan your content and ensure that it is released regularly. You can also prepare for holidays and events that could impact your audience.
A keyword content plan is a fantastic method of optimizing your SEO strategies. It will help you determine the best keywords for your content, which can increase your search engine rankings and visibility. It will also help you evaluate the effectiveness of your keyword strategy for content over time.
9. Determine Your Measurements
Whatever your preference, whether you opt to organize your content by keyword or theme, your marketing plan should be able to help you identify the most important metrics for each piece. This will help you determine the extent to which your content has been, so that you can continually improve it. A cloud-based marketing planner like Optimizely CMP can help team members to work together and produce reports that can be used to make future content planning decisions.